​Digital Advertising in the Era of Big Data -  Desirable or Deceptive?

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As online shopping becomes more competitive, advertisers are becoming more creative in the tactics they use to sell to consumers effectively, sometimes even disguising advertisements to appear like other Internet content. While some consumers welcome these less obtrusive ads, others feel that they are misleading and deceptive. This presentation will discuss the benefits and drawbacks of digital advertising for Canadian consumers, and how your data is the key to having a more private or customized shopping experience. 

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